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Why is advertising not aimed at the over-50s?
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PostPosted: Fri Dec 05, 2014 8:39 am 
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Joined: Tue Mar 10, 2009 1:21 pm
Posts: 1457
Location: Hampshire
Over-50s will account for 50% of the population in 2020 and they already control 79% of disposable wealth in the UK.

I turned 50 last month, and no more know how I got there than how I should feel. I’m anticipating the crisis to kick in, the hair to go grey, the physical slowdown to start, new technology to become unfathomable and Viagra to be on the shopping list. Read more


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